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An NYC-based chai brand bringing authentic Indian chai to the US

Visual identity, Art Direction, Product Launches, Print, Social, Packaging, Email, Wesbsite

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Brand Identity

Brand guidelines built for real-world use—spanning digital, email, product launches, and beyond—so every touchpoint feels consistent, considered, and on-brand.

Campaigns & Product Launches

Translating product stories into cohesive, high-impact campaigns across all touchpoints

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Print Media &
Event Activations

From café openings, menus and exclusive collaborations, print design has played a key role in shaping Kolkata Chai Co.'s brand experience.

Brand Collaborations

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Packaging Design & Wholesale

Packaging design for a small-batch chai concentrate inspired by the chai capital of the world—focused on flavor, craft, and shelf presence. Design scope spanned to wholesale marketing materials, including sell sheets.

100% RECYCLABE
Eco-friendly packaging
MICROBREWED
With organic tea and spices
34% LESS SUGAR
Than other leading concentrate brands

Homepage
Re-Design

Led the homepage redesign end-to-end, from UX strategy to UI execution—rethinking user flow, hierarchy, and visual design to improve clarity and engagement.

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KAT BAYNE CREATIVE, LLC.

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